About Us

The Story Behind Josephine & Co

Behind every brand lies a beginning.

Ours is rooted in craftsmanship, family and a deep love for clothing.

Josephine & Co was founded in 1994 by Harold van der Mark. Through his experience as the owner of a successful boutique, he developed a sharp eye for style, quality and fit. With that knowledge and vision, the idea for his own fashion brand was born — built on wearability, refinement and timeless class.

The name Josephine & Co is a tribute to his parents, Josephine and Jacobus — a personal and meaningful gesture. Their names remain at the heart of the brand to this day, reflecting the strong family foundation that continues to define Josephine & Co. What began as a dream grew into a recognisable signature, embraced by a loyal community connected to the brand.

Built on Craftsmanship

For more than three decades, craftsmanship has formed the foundation of everything we create.

From the first sketch to the final fitting, each design is developed with care and attention. We believe true style lives where comfort, quality and detail come together — in clothing that not only looks refined, but feels effortless to wear.

Our collections are built around strong fits, high-quality fabrics and refined knitwear. Pieces designed to stand the test of time — versatile, enduring and made for everyday life.

A Legacy to Wear

Josephine & Co has never been driven by fleeting trends.

Instead, we design clothing made to last. Timeless silhouettes, enriched with subtle contemporary details. Pieces that return season after season and combine seamlessly within a wardrobe that evolves rather than replaces.

We call them our forever pieces — designs that become part of a personal style as well as part of our brand story. Because true heritage is not only about where you come from, but what you continue to build.

Past, Present and Future

While the brand continues to evolve, its foundation has remained unchanged.

Today, that heritage is carried forward by a new generation within the family. Pelle and Nicky van der Mark, son and daughter of the founder, are building the future of Josephine & Co with deep respect for its past — each bringing their own perspective on style, time and the brand today.

Curious how this new generation is shaping the brand today?

Discover the next chapter here: The New Generation of Josephine & Co

Fresh arrivals, timeless elegance