Denim: the everyday hero

Timeless, versatile and always a good choice. Denim is one of those fabrics that returns season after season — from jeans and jackets to skirts and dresses.

Clean or casual, dark or faded, structured or soft. Denim goes with everything.

But first: what is denim?

The name denim comes from de Nîmes, referring to the French city of Nîmes. Originally, denim was a sturdy cotton fabric known for its signature blue colour, but today there are endless variations.

Denim, the Josephine way

Within our collections, we always choose the denim quality that best suits each item.

Stretch denim

Comfortable, flexible and made to move with you.

Tencel denim

Extra soft and fluid, with a lightweight, relaxed feel.

Josephine’s care tip

Wash your denim only when needed, preferably inside out and always according to the care label.

Wear it. Love it. Repeat.