Seawool: from trash to treasure

Soft, comfortable and made with a story worth telling. Seawool® has become a signature quality within our collections — and a firm favourite among our customers. Season after season, it’s a fabric many of you return to.

And with good reason. What once would have gone to waste is given a new purpose. Recycled PET is blended with finely processed oyster shells from the sea, creating an innovative yarn that feels remarkably soft against the skin.

Why we love it

Seawool® combines a soft, wool-like feel with effortless comfort. It helps wick away moisture, dries quickly and helps reduce unwanted odours — making it as practical as it is pleasant to wear.

Soft to the touch, effortless to wear.

How to care for Seawool®

As with all soft knits, a small amount of pilling may occur over time, especially in areas exposed to friction. This is a natural characteristic of soft yarns and does not affect the quality of your garment.

If you notice any pilling, simply lay your item flat and gently remove it with a fabric shaver.

We recommend washing your Seawool® pieces only when needed. Often, a little fresh air is all it takes to refresh them. When washing is necessary, always follow the care label and choose a gentle cycle.

Josephine’s care tip

Wear it. Air it. Love it longer.

A little care goes a long way. Treat your Seawool® piece well, and it will stay soft and beautiful — season after season.