Josephine’s Journal

Viscose: our softest essential

Some basics naturally become favourites. Our Aline and Brit T-shirts are the perfect example. Bestsellers many of you keep coming back for — and it’s all down to that irresistibly soft feel. The f...

How to keep your knitwear looking its best: all about pilling

Of course, you want to keep your favourite knitwear looking beautiful for as long as possible. Over time, however, small balls of fluff may appear on the surface. This is called pilling. Pilling i...

Yak: exceptionally soft, naturally warm

Some qualities you notice the moment you put them on. Our blend of soft lambswool and yak is one of them: warm, comfortable and beautifully soft against the skin. Yak is a special natural fibre so...

Seawool: from trash to treasure

Soft, comfortable and made with a story worth telling. Seawool® has become a signature quality within our collections — and a firm favourite among our customers. Season after season, it’s a fabric...

Wool: naturally made for every season

Wool only for cold winter days? Not at all. Wool is naturally temperature-regulating and helps keep you comfortable as temperatures change. Moving from the cold outdoors into a warm space? Wool re...

Denim: the everyday hero

Timeless, versatile and always a good choice. Denim is one of those fabrics that returns season after season — from jeans and jackets to skirts and dresses. Clean or casual, dark or faded, structu...

Cotton: made to mix & match

From crisp blouses and comfortable trousers to soft knitted sweaters, cotton is a firm favourite throughout our collections. Natural, comfortable to wear and endlessly versatile. But for us, cotto...