Stretched beyond physical locations, like your favourite restaurant or that hidden gem of a beach –  the ultimate happy place can also be found in the embrace of a cherished sweater, that memorable date night dress or your favourite everyday T-shirt, crafted with love and respect for the planet… Join us on a road trip covering the highlights of Josephine & Co’s spring/summer drops, one by one happy places in terms of durable quality and feelgood vibes. Happiness never goes out of style!

Mind-blowing nature, calming serenity, the ultimate happy place for mindful travellers. We’re blending grey-washed greens with sandy neutrals and sun-bleached jade. The natural textures of slubby linen and rib-knitted cotton gain elegance offset with drapy satin, sheeny and flowy like a whispering waterfall. Soothing the senses, refreshing the mind.    

Where people get together, dynamics start flowing. City streets are bustling with positive vibes! Feel good in comfy everyday wear with a streetstyle edge – crafted from tactile fibres like cotton, linen and tencel in cool grey, lilac and pale pink. Bleached blue denim and garment-dyed finishes keep things down to earth,  while sheeny satin and refined lace add a city-smart touch. Time to mingle and meet future friends!

Exploring the countryside, finding home away from home. This summery capsule is the wearable soundtrack to the road trip leading to the ultimate summer hideout. Going back to basics in casual shorts and cargo pants. Loose-fit cotton shirts and linen dresses keep you cool and comfy - sun-bleached sand shades, toasty terra tones and sultry mauve blend with the natural surroundings. The simple life, purified.