About Josephine & Co
At Josephine & Co, we have been designing clothing for women for over thirty years. Women in different stages of life, with different styles, needs and rhythms. Throughout those years, we have grown alongside them — in taste, in fit and in the way they choose to dress. This trusted foundation continues to define the heart of our brand.
At the same time, we look ahead. With The New Generation of Josephine & Co, we open a new chapter — one where experience and innovation come together. Familiar to the women who have worn us for years, and appealing to a new generation, as well as to everyone who feels young at heart.
Generations that strengthen each other
Today, a new generation leads the brand. Nicky and Pelle, daughter and son of our founder, are shaping the future of Josephine & Co together with a compact and dedicated team. Raised with the brand, yet guided by a fresh perspective on fashion, style and contemporary life. New ideas and renewed energy result in an updated signature: chic, sporty and modern. Always recognisable for its quality and wearability, now with a distinctly younger, more contemporary feel.
Josephine & Co is never about being one of many. Our designs are feminine, wearable and thoughtfully considered, with a strong attention to detail and a refined sense of style. Never loud, yet never ordinary.
We believe in a wardrobe that feels right. One made up of pieces you reach for time and again — items that bring you joy and combine effortlessly. That is why each collection is carefully built around strong colour stories, timeless silhouettes with a modern fit, and designs that are easy to mix and match. Clothing that adapts to you, day after day.
Our signature remains recognisable, yet always evolving. We design with intuition and style, translating the familiar Josephine & Co handwriting into the present: fresher, more contemporary and unmistakably of today. Created for the woman who has known us for years, as well as for the woman discovering us for the very first time.
For women who have grown with us, and for a younger generation drawn to our sporty-chic aesthetic. Age is never the measure — a youthful spirit is.
The new generation behind the brand
Everything you see online and in-store is created close to home. Within our small, closely connected team, every detail is considered — from moodboards and colour choices to fittings and finishing touches. As a compact family business, we work with short lines of communication, allowing every collection to feel personal and authentic.
We are proud of where Josephine & Co comes from. But we are just as proud of where we stand today: a brand renewed by a new generation, for a new generation of women — and for everyone who feels young at heart.
Shop the new collection
Spring/Summer 2026
